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After a long time i’m back

Holi Special

Article source: www.holifestival.org

1. If you absolutely MUST use Java script drop down menus, image maps or image links, be sure to put text links somewhere on the page for the spiders to follow.
2. Content is king, so be sure to have good, well-written and unique content that will focus on your primary keyword or keyword phrase.
3. If content is king, then links are queen. Build a network of quality backlinks using your keyword phrase as the link. Remember, if there is no good, logical reason for that site to link to you, you don’t want the link.
4. Don’t be obsessed with PageRank. It is just one isty bitsy part of the ranking algorithm. A site with lower PR can actually outrank one with a higher PR.
5. Be sure you have a unique, keyword focused Title tag on every page of your site. And, if you MUST have the name of your company in it, put it at the end. Unless you are a major brand name that is a household name, your business name will probably get few searches.
6. Fresh content can help improve your rankings. Add new, useful content to your pages on a regular basis. Content freshness adds relevancy to your site in the eyes of the search engines.
7. Be sure links to your site and within your site use your keyword phrase. In other words, if your target is “blue widgets” then link to “blue widgets” instead of a “Click here” link.
8. Focus on search phrases, not single keywords, and put your location in your text (“our Palm Springs store” not “our store”) to help you get found in local searches.
9. Don’t design your web site without considering SEO. Make sure your web designer understands your expectations for organic SEO. Doing a retrofit on your shiny new Flash-based site after it is built won’t cut it. Spiders can crawl text, not Flash or images.
10. Use keywords and keyword phrases appropriately in text links, image ALT attributes and even your domain name.
11. Check for canonicalization issues - www and non-www domains. Decide which you want to use and 301 redirect the other to it. In other words, if http://www.domain.com is your preference, then http://domain.com should redirect to it.
12. Check the link to your home page throughout your site. Is index.html appended to your domain name? If so, you’re splitting your links. Outside links go to http://www.domain.com and internal links go to http://www.domain.com/index.html.
Ditch the index.html or default.php or whatever the page is and always link back to your domain.
13. Frames, Flash and AJAX all share a common problem - you can’t link to a single page. It’s either all or nothing. Don’t use Frames at all and use Flash and AJAX sparingly for best SEO results.
14. Your URL file extension doesn’t matter. You can use .html, .htm, .asp, .php, etc. and it won’t make a difference as far as your SEO is concerned.
15. Got a new web site you want spidered? Submitting through Google’s regular submission form can take weeks. The quickest way to get your site spidered is by getting a link to it through another quality site.
16. If your site content doesn’t change often, your site needs a blog because search spiders like fresh text. Blog at least three time a week with good, fresh content to feed those little crawlers.
17. When link building, think quality, not quantity. One single, good, authoritative link can do a lot more for you than a dozen poor quality links, which can actually hurt you.
18. Search engines want natural language content. Don’t try to stuff your text with keywords. It won’t work. Search engines look at how many times a term is in your content and if it is abnormally high, will count this against you rather than for you.
19. Not only should your links use keyword anchor text, but the text around the links should also be related to your keywords. In other words, surround the link with descriptive text.
20. If you are on a shared server, do a blacklist check to be sure you’re not on a proxy with a spammer or banned site. Their negative notoriety could affect your own rankings.
21. Be aware that by using services that block domain ownership information when you register a domain, Google might see you as a potential spammer.
22. When optimizing your blog posts, optimize your post title tag independently from your blog title.
23. The bottom line in SEO is Text, Links, Popularity and Reputation.
24. Make sure your site is easy to use. This can influence your link building ability and popularity and, thus, your ranking.
25. Give link love, Get link love. Don’t be stingy with linking out. That will encourage others to link to you.

Have a look on indianonlinepromotor wordpress blog.

Pay Per Click Terms or Glossary of Pay per click

Auto Bidding - A means by which your bid on a given keyword is automatically changed by 1 cent if your nearest competitor changes their bid. Although you set a maximum bid, you may pay less if auto budding works in your favor.

Backlink - Backlinks are links found on other websites that will take the user to your website.

Bid - See Keyword Bid.

Click-Through Rate (CTR) - Click-Through Rate (CTR).

Cost Per Click (CPC) - The amount you pay for each click on your ad. Some people use this term interchangeably with the pay-per-click cost.

Conversion Rate - The percentage of visitors who actually are converted into purchasers of your product/service. It is calculated as the number of click-throughs divided by the number of actual conversions, and the higher the conversion rate, the more effective your campaign has been.

CPM - The cost for 1,000 impressions or ad views.

Hits - The number of times a particular web page is viewed. The number of hits is independent of whether or not it is the same user visiting the same page more than once. Sometimes also referred to as visits.

Impression - Also known as ad views. “Impression” is the term used to describe the viewing of an ad by the user’s browser.

Keyword - Keywords are the terms that users enter into the search box of a search engine. Consequently, these are the word(s) you should choose to use in your pay-per-click campaign. Depending upon the company and the size of the campaign, the number of keywords used can range from a few to thousands.

Keyword Bid - The maximum amount of money you are prepared to pay for every time that a user clicks on your pay-per-click ad on a search engine and thus visits your website.

Link Building Campaign - An process of connecting with businesses conducting a type of business comparable to yours in order to exchange links and thus move up both in natural search engine robot crawls as well as in pay-per-click campaigns.

Link Farming - A practice considered unethical by most. It involves a web site linking to others to which it has no connection in terms of the type of business they do, but rather solely for the purpose of increase page ranking in search engines that consider the number of links in their decision on ranking pages.

Minimum Bid - The minimum amount set up a pay-per-click search engine for either a specific keyword, type of keyword, or the overall minimum bid acceptable for any keyword.

Page Rank (PR) - The position that your website has on a given search engine. Often seen abbreviated, as in “I’ve got a PR6 in Google”, meaning you are ranked as number 6 under Goggle for a certain keyword.

Page Views - The number of times a web page is viewed.

Paid Inclusion - A sales technique currently under review by many search engines, paid inclusion is where an advertiser arranges to pay a search engine a certain amount of money to ensure a ranking in their search results, although most search engines do not guarantee the ranking will be among the highest. Many search engines have either stopped this type of plan or are in the process of considering removing this option for online marketing.

Pay-Per-Click (PPC) Advertising - A method of marketing where a business pays a certain amount of money each time someone clicks on a small ad on a search engine’s results page or homepage and is then taken to the advertiser’s website.

Pay-Per-Click Search Engine (PPCSE) - A search engine that offers pay-per-click advertising as an option to businesses.

Pay Per Performance™ Web Search - Overture’s first PPC product which debuted in 1998.

Reciprocal Linking - A practice by which one site links to other (and vice versa) because they offer complementary products, are an affiliated site, etc. The more links one has to other sites usually results in a higher page ranking in search engines, as long as the links are not perceived as link farming.

Return on Investment (ROI) - The bottom line; that is, the amount of money you make as compared to the amount of money you have spent. Many tools exist to help you calculate your ROI for whatever undertaking, including pay-per-click campaigns.

Search Engine Optimization (SEO) - A variety of techniques whereby you change the content, keywords, meta tags, placement of text versus code, etc., in order to enhance your ranking in a search engine.

Unique Visitor - The number of people who visit a web page. If one person visits the same web page 3 or 4 times, the statistics will list them as 1 unique visitor only. See Hits.

Visits - See Hits.

What is AJAX?

AJAX isn’t new; it’s a collection of technologies that have been brought together to achieve the goal of dynamically loading data from a server and updating the page without refresh. You may be more familiar with AJAX due to Googles’ Suggest feature. If you’re UK based, you may recognise the name from the AJAX multi-purpose cleaner we all used to buy.

AJAX stands for Asynchronous JavaScript and XML. It incorporates standard HTML for output to the client window, window interaction using the DOM, data interchange using XML, asynchronous data retrieval using XMLHttpRequest and JavaScript which glues the technologies togther.

Glad we cleared that up.

 
        Select fruit           Apples           Pears    




 Please select a fruit.

function createRequestObject(){ var request_; var browser = navigator.appName; if(browser == "Microsoft Internet Explorer"){   request_ = new ActiveXObject("Microsoft.XMLHTTP"); } else {   request_ = new XMLHttpRequest(); } return request_;}var http = createRequestObject();function getInfo(){ http.open('get', 'test.php?id='   + document.form_select.select_select.selectedIndex); http.onreadystatechange = handleInfo; http.send(null);}function handleInfo(){ if(http.readyState == 1){   document.getElementById('dyn_div').innerHTML = 'Loading...'; } if(http.readyState == 4){   var response = http.responseText;   document.getElementById('dyn_div').innerHTML = response; }}

Everyone talks about building links in the SEO Chat forums, so when I saw someone asking about Qassia and its link building potential, I knew I had to take a look. The self-described intelligence engine is in closed beta at the time of writing, but invitations seem easy to obtain. What is Qassia all about? And is it worth your while? In this first part of a two-part article, we’ll explore these and other questions. Qassia describes itself as “a credit-driven intelligence engine coupled to a cascading tag-based directory.” You sign up with Qassia and add knowledge, what the site refers to as “intel.” Kimsolutions, the SEO Chat user who first brought Qassia to my attention, explained that the intel can be your own or something you are legally distributing. I want to emphasize the word “legally,” by the way; the company is pretty strict in their terms of service about that. They’re also very strict in their ToS about each user having only one account, ever, in their lifetime. If you ever make more than one account you will be barred from their site. And if you don’t understand their terms of service, they tell you not to use Qassia. I can understand the strictness; this is intellectual property we’re dealing with after all. Anyway, for every piece of intel you add to Qassia, you get a link back to your site. These are dofollow links, not nofollow links – so you can see how this might help you in the link juice department. Every time you create an intel, read and rate an intel, and/or invite a new user you gain Qassia dollars. This is “funny money” that can’t be turned into any other currency – but “The more Qassia dollars you have, the better your websites will rank,” according to Qassia’s FAQ. You never have to spend real money to use Qassia; the company plans to keep that totally free, and make its money from advertising (Google ads pop up in lots of places throughout the site, and of course next to many pieces of intel). “Eventually we will introduce auctions for front-page advertising, site-wide links, and other novel ways for you to burn through your hard-earned Qassia dollars,” the company notes. And there are ways to earn real dollars with Qassia, but I’m getting ahead of myself. Let’s see what it takes to set up an account, and what it’s like to use Qassia.

2.Getting Started with Qassia

This part was very easy. All I had to do was click through the link left by Kimsolutions in the SEO Chat forum, which took me to Kim’s profile page on Qassia. At the upper left was a big button that said “Sign up today!” I clicked that and came to a standard-looking sign-up page:

What got cut off in this screen shot were the three items that I was required to check: that I was over 16, that I have never had any other Qassia accounts, and that I had carefully read and understood their Terms of Service. I’m quite certain that the rule about no multiple accounts, ever, is intended as a spam control mechanism, and it probably isn’t the only spam control feature the site has in place. I don’t know how they police that, however.
After I registered, Qassia served up a dashboard. I’m almost hesitant to do a screen shot, because it’s so full of information that a single image won’t do it justice. It’s clear that Qassia intended the dashboard to be your starting point and a place for you to get many of your questions answered. It’s laid out in the familiar three-column format, with the center column being the largest.
Down the left side were several boxes that seemed especially of interest to newcomers. The first one told me that I was eligible for a bonus – that for the next 12 hours, if I got someone to sign up for Qassia, I’d get $500 Qassia dollars instead of the usual $100. The second box led to a link that explained how to earn Qassia dollars. The third box explained a special promotion. The fourth box contained a list of intel for screening, and the final box gave links to the latest updates (the most recently approved intel, from the looks of it).

3.More on the Dashboard

Now that I’ve described the left side, I don’t feel guilty about cropping it out in the following screen shots of the dashboard:

As you can see from this top part of the dashboard, Qassia subscribes to the sensible idea of giving a user several ways to do things. I can add intel from either the center column of my dashboard or that box on the upper right. There’s also a user’s manual right at the top, which I’ll probably be discussing later. Oh, and as you can see, they’re making money – or trying to – from Google ads. Here’s the bottom half of the dashboard, sans ads:

Okay, right away we see at least one similarity to a social networking site: you get a user profile. You don’t have to put anything in your profile at all. If you do choose to edit it, you can tell it to display a number of things:
A particular name. Your user name will be displayed here if you don’t pick one.
An image, such as your photo, which will be resized to 500 x 500 pixels.
An introduction, into which you can embed links. Double check your formatting; when I tried to embed a link, I got an error that said “Thou shalt close thine [url] embedded link [/url] formatting” with the second bracketed item in red. Okay, so they have a sense of humor – and I need to be more on the ball for tagged formatting! At least I didn’t have to re-enter the whole page, just fix the problem.
Your location; it’s an open text box, so you can enter a city or country (or possibly even an imaginary location, though I didn’t go that far).
Your email address; this is controlled by a radio button that lets you choose whether or not to publish it in your profile. By default, your email address is NOT published, so kudos to Qassia for having a clue about privacy.
Your contact information through various messaging services, including Skype, Yahoo, MSN, ICQ, and AIM.

4.So Who Are These People?

After signing up and looking at a few things, I found myself wondering who is behind Qassia. Unfortunately, I was in for a little frustration. Under Qassia’s FAQ, all it says is this: “We are an international web development outfit you’ve probably never heard of. Chances are, though, that you’ve come across our sites while browsing the net, because we’ve been putting out good, useful and sometimes crazy sites since 1996. Qassia is, needless to say, our far most ambitious project yet.”
Okay, this is going to drive me crazy not knowing who they are! And the only press release on the site itself, at this time of writing, is one announcing that Acreon, Inc., has taken a five percent stake in the company. There is no mention of how much that comes to in money, since Qassia is still privately owned.
So what other information can we glean from the site itself? Qassia was launched in January of this year. At the time of writing, it has accumulated more than 19,000 members, who are trying to promote a like number of sites. Users have submitted nearly 30,000 items of intel, with nearly 11,000 of these items being “original” (I couldn’t immediately find any explanation of the difference between plain intel and original intel). They have banned 97 users, which is not a bad record. It will be interesting to see if they will scale well once they come out of private beta.
That’s all I have time and room for now. In the second part of this article, I plan to explain how to find intel, submit and screen intel, and cover other interesting topics about Qassia. I might even have some useful quotes about the site. See you then!

sEO Audit

“Discover The Three Fatal Flaws That Drive Search Engine Spiders Away From Your Site.And Cause You To Lose Rankings And Traffic To Your Competitors.”

What does everybody with top rankings know that you don’t know? That’s the question that drives most people in their quest for Search Engine Optimization (SEO) information. With that “secret” information, those elusive rankings could be yours!

The information is only one piece of the puzzle - figuring out what that information means to your site and why it matters is where the true magic lies. We’ll come back to that, but for now let’s look at the basics:

Algorithms are complex formulas that the search engines use to determine where sites should rank in the search engine results pages (SERPs). There are multiple factors considered in the algorithms. Rather than trying to turn you into a techno-geek, let me just break this down simply.

There are on-page factors and off-page factors.

On-page factors are considered the foundation of an SEO campaign and they include:

• Keyword usage within your text
• On-page optimization (the use of HTML code to optimize your site for the search engines)
• Search Engine Friendliness (how is your site designed - do you have “search engine blocking” features/technologies on your site?)

In a full SEO campaign, once those issues are addressed, you would then look at the off-page factors. Today let’s just focus on the on-page factors and what they mean to you.

Let’s go back to the days of playing with toy blocks. Do you remember trying to build something and see how high you could make it? Without a solid foundation, your structure would topple quickly.

Did you ever try to build a house of cards? Your strategy as the house grew more complex was very important - but none of it mattered without a solid foundation.

That is what we are talking about here - creating a solid foundation to grow your search engine rankings on.

Now, think of the foundation of a house - you would never buy a house because of the foundation - it’s the look and feel of the house that sells it. However you may not buy a house because of the foundation - if it wasn’t solid. Because when you think about it you realize the foundation IS in fact vitally important.

The foundation of an SEO campaign is often overlooked, not talked about, not understood - basically just flat out ignored.

To get top rankings and have long term SEO success, you simply cannot ignore the foundation of your campaign.

To make sure you have a solid SEO foundation and to determine if you would benefit from SEO (if it is worth your time or money to invest in a Search Engine Optimization campaign) you need an SEO Audit - because without one you are flying blind. You don’t know if your site has the proper foundation, you don’t know if you can actually benefit from SEO (most SEO Firms don’t tell you this - but not everyone benefits from SEO!).

Before you do anything else, you need to find out:

• Is your site making the number one mistake many sites make? (Hint: Size does matter)

• Are you losing rankings and traffic because of simple issues that could be corrected?

• Are you missing an important element that could boost your rankings? (Hint: What’s in a name?)

• The truth about the foundation of your site, and what it means for your SEO success.or failure!

I will stop here for today, I have to finish my Office work. if i continue like this, I never stop .. See u later with another topic.